Does classified ad marketing work? Let’s find out for sure. I just ran a campaign and I tracked it with my own affiliate tracking system. Here are the results.
On just one submission and one campaign (we submit multiple times per month with our service but this was just one submission that I tracked) I received 164 raw clicks and 134 unique clicks. All this means is that 134 unique people clicked on my ad and went to my site. A few people clicked the link twice which accounts for the raw clicks.
Out of the 134 unique clicks I made 2 sales and recruited 1 affiliate who made 1 sale. The Total Cost Of The Classified Ad Campaign was $40.
Out of the 134 unique clicks I made 2 sales and recruited 1 affiliate who made 1 sale. The program I am promoting earns me about $40. per month recurring income. I pay 50% commissions so the affiliate sale gets me about $20. per month income. So for one classified submissions I have made $90. with the possibility of making $90. per month as long as people keep the service. If the customers keep the service for 3 months this comes to $270. for one submissions. Since I am charging $40. per month for my service I am easily making money from classified advertising.
Compare this to my Google Adwords campaign promoting the same program. I spent approximately $700. I received 2567 clicks and I made 3 sales and recruited 3 affiliates. I had almost the same results for $700. spent with Google and I did for $40. for one month of classified advertising. Yes, classified advertising works.
With My Google Adwords Campaign I Spent $700. Received 2567 Clicks and I Made 3 sales and Recruited 3 Affiliates
Here are some things to consider. My website is strong, offers a unique selling proposition, I have follow up autoresponders and I capture my visitor’s email addresses. I offer an affiliate program so I can further monetize my advertising by recruiting affiliates who can keep bringing me traffic and sales. My program also is a recurring paying program. I keep getting paid for just one customer. I can afford to spend some money on advertising because each customer can potentially give me long term income. In addition since I have a pop up which captures my visitor’s email addresses I am getting subscribers to my newsletter. I can promote the original service to the newsletter and/or I can promote other related products or services. Some people estimate that subscribers are worth at least $1. each
So yes, classified advertising works, but take a look a what you are promoting. You should be promoting something that truly offers long term value for both you and your customer.